Media and Ethics in India are inversely proportional because nowdays you will rarely find media to perform a true, investigative and fair role in broadcasting news. No doubt it has become the most fertile ground to run propagandas for political parties and large business houses. Money is the underlying motivation to showcase news that favor selective clients. Media is playing a role of a " Pure-play Mercenary " whose only objective is revenue maximization through any means i.e. ethical or unethical. Since, these pure-play media mercenaries are prone to adopt unethical methods of revenue maximization, the Congress and Communists are their natural allies. However, the Congress has taken complete control over these media houses. Under such circumstances, how can the public expect that the news on media channels are not unbiased. While most of the businesses follow Organic or Inorganic growth strategies to increase their market share and influence, Indian media adopts t...